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  • Sony Is (Probably) Never Making a Medium Format Camera Jeremy Gray
    There has been chatter about Sony making its own medium format camera system for about as long as Sony has made image sensors for other brands' medium format cameras. Sony's recent reveal of the 65mm-format Rialto 65 image sensor block for Venice 2 cinema cameras has only strengthened these rumors. However, the speculation is pipe dreaming, at best. [Read More]
     

Sony Is (Probably) Never Making a Medium Format Camera

10 June 2026 at 15:51

Two digital cameras are displayed on a white background: a larger black Phase One medium format camera on the left and a more compact black Sony Alpha mirrorless camera on the right, both with attached lenses.

There has been chatter about Sony making its own medium format camera system for about as long as Sony has made image sensors for other brands' medium format cameras. Sony's recent reveal of the 65mm-format Rialto 65 image sensor block for Venice 2 cinema cameras has only strengthened these rumors. However, the speculation is pipe dreaming, at best.

[Read More]

Fujifilm’s Old XF 35mm f/1.4 Is a Best-Selling Prime Lens By a Huge Margin

14 May 2026 at 16:40

A Fujinon aspherical camera lens is positioned upright on a textured teal background, with "Fujinon Aspherical Lens" and "Made in Japan" visible on the lens barrel.

Minna Camera, a popular camera and lens marketplace in Japan, keeps rigorous data on the best-selling equipment. The company has just shared the 30 most-sold prime lenses, and the data offers many interesting insights.

[Read More]

Fujifilm Is Taking Instax on the Road With a Summer Tour

18 May 2026 at 21:50

A colorful sign styled like a license plate reads "instax FUJIFILM CAPTURE THE JOY TOUR" with stars, circles, and a winding road graphic against a blue background.

Fujifilm is taking its Instax brand on the road this summer with the launch of the 2026 Instax Capture the Joy Tour, a nationwide experiential event designed to give consumers hands-on access to the company’s instant cameras and smartphone printers.

[Read More]

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