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Fujifilm Is Taking Instax on the Road With a Summer Tour

18 May 2026 at 21:50

A colorful sign styled like a license plate reads "instax FUJIFILM CAPTURE THE JOY TOUR" with stars, circles, and a winding road graphic against a blue background.

Fujifilm is taking its Instax brand on the road this summer with the launch of the 2026 Instax Capture the Joy Tour, a nationwide experiential event designed to give consumers hands-on access to the company’s instant cameras and smartphone printers.

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