
Kim Rivers, 48, founder and CEO of the cannabis company Trulieve, will never forget December 18, 2025. The Florida entrepreneur was among the guests in the Oval Office when U.S. President Donald Trump signed the historic order to reclassify marijuana in the United States as a lower‑risk drug, moving it from Schedule I to Schedule III of the Controlled Substances Act. The president’s order, which recently took effect, does not legalize recreational marijuana nationwide, but it allows companies like Trulieve to operate with far better tax treatment and opens the door to scientific and medical research in an industry valued at more than $30 billion.
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Political favors and a legal scandal
Kim Rivers’s husband, John “J.T.” Burnette, was sentenced in 2021 to three years in prison and a $1.25‑million fine on corruption charges involving bribes to Tallahassee officials and efforts to influence public decisions affecting real‑estate projects and state regulations. He was also accused of attempting to shape state legislation — including rules related to the cannabis sector — by pushing for regulatory requirements that would benefit certain actors and make it harder for competitors to enter the market. Rivers was neither investigated nor implicated. She received immediate backing from Trulieve’s board of directors, which helped her remain insulated from the scandal and preserve her position without damage to her professional reputation.