Trendy Korean snacks get a convenience store makeover, but is it a good thing? 

Last year, 7-Eleven showcased some of Korea’s most famous food in a special limited-time campaign, and it proved to be so popular that Korean cuisine is back in the spotlight again, with a series called “Mashisso! Korea’s Top Recommended Gourmet Picks”.

This two-part series kicked off on 1 June, with a second batch of items released just over a week later, on 9 June. Out of all the “mashisso!” (“delicious!”) products in this second release, there was one in particular that became a runaway hit with customers.

▼ Freshly Fried Gamja Cheese Balls

Gamja Cheese Balls are hugely popular in Korea, and they’re also a hit in Shin-Okubo, Tokyo’s Koreatown district. Curious to find out what a convenience store version would taste like, we stopped by 7-Eleven to give them a try, and we found them waiting for us in the hot display case next to the register, glistening in the golden light like delicious fried jewels.

After ordering a pack, staff handed us a warm pouch of three and we raced home to try them while they were still hot. Spearing one with the included toothpick, we took a bite and found that the outside was wonderfully crisp, while the inside was incredibly chewy and soft.

With “gamja” meaning “potato” in Korean, we’d initially expected the balls to have a fluffy, hearty, mashed potato-like texture, but the potato-infused dough turned out to be satisfyingly chewy, with a springy texture that made it irresistible. Inside, the saltiness of the gooey, melted cheese paired beautifully with the subtly sweet dough, creating a combination that was absolutely addictive.

Being freshly fried in-store is another bonus, as it ensures maximum enjoyment of the interplay between gooey and crispy textures. After polishing off our balls, we realised they would also work well with some added customisations, like a drizzle of honey for an extra sweet-and-salty kick.

At just 230 yen (US$1.44) per bag, these trendy Korean snacks are an easy treat to pick up at 7-Eleven, and in our opinion, they’re well worth a repeat purchase before they disappear on 16 June.

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Insert images: Press release, ©SoraNews24
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A new limited-edition drink you can’t even get at Starbucks.

Competition is fierce amongst Japan’s top three convenience store chains,  7-Eleven, Family Mart and Lawson, but right now 7-Eleven is edging ahead of the competition with a new tie-up Starbucks drink that you can’t get anywhere else, not even at Starbucks.

Called Fruity Cheers Torori, this new beverage comes in two flavours, Strawberry Berry Bergamot and Mango Passionfruit, with each one blending the rich aroma of fruit with the creamy smoothness of milk and the refreshing finish of tea for a perfect summer pick-me-up. One of its other key features lies in its name, as “torori” is Japanese onomatopoeia for something with a thick, smooth, rich, and velvety texture, and that’s what this drink promises to deliver.

The Strawberry Berry Bergamot blends milk with the refreshing citrus aroma of bergamot, the delicate fragrance of jasmine tea, and the sweet tartness of strawberry and blackberry. The result is a vibrant, fruity beverage with a rich strawberry aroma and a satisfyingly smooth texture.

The Mango Passionfruit features rich tropical aromas of mango and passionfruit, and blends it all with milk and black tea to create a luscious taste experience. The sweet, full-bodied fruit flavors and creamy richness are said to “unfold with every sip”, delivering a refreshing sensation that captures the spirit of summer.

According to Starbucks, this new series was created with the goal of bringing the Starbucks experience into people’s busy everyday lives through a convenient PET bottle format. Carefully developed by fine-tuning the balance between fruit, milk, and tea to achieve a rich, fruity flavour with a refreshing finish, these drinks are said to be the perfect companion for a summer afternoon.

With bright, colourful packaging and layered graphic elements, the cheerful design is sure to grab your attention when the drinks are released on 16 June. They’ll be available at 7-Eleven stores nationwide for a limited time, priced at 214 yen (US$1.33) each.

Source, images: Press release
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If you get caught in the rain, Convenience Wear is your hidden saviour. 

Have you ever glanced at the T-shirts and sweatpants hanging in the corner of a Japanese convenience store and wondered, “Who actually buys these?” Well, there are plenty of reasons why someone might need a quick change of outfits, as our reporter Mr Sato can attest to after he got soaked in the rain when Typhoon Jangmi swept through Tokyo on 3 June.

Though he’d expected to get a little wet on the way to work as the rain was absolutely pouring down, he totally underestimated just how bad the conditions would be. What he didn’t underestimate, though, was the power of Family Mart, the Japanese convenience store that stocks a range of clothes dubbed “Convenience Wear“, so he sought one out and purchased five items from the range to solve his rainy day problem.

The products all come in compressed packaging, so it was hard for Mr Sato to get a sense of the overall size before returning to the office to try them. Hoping he’d chosen well, Mr Sato opened up the Soft Towel (1,089 yen [US$6.82]), and was happy to find its generous 34 x 80 centimetre (13.4 x 31.5 inch) proportions were perfect for patting down his wet body.

With even his underwear completely soaked, Mr Sato was grateful to purchase a new set of boxer shorts for 880 yen. As a lover of flamboyant clothing, this brightly striped pair was perfect for his wardrobe.

▼ Not only do these have a great design, they also have antibacterial and deodorising properties.

Next up was a pair of socks (429 yen), which he’d initially thought were ankle-length but they turned out to be knee-high. That was an oversight on his part, but he’ll be able to make good use of them with his chunky London boots.

Recently, there’s been some negative talk online about middle-aged men wearing shorts, but as he was in a bind, Mr Sato had no other choice but to slide into this forest green pair. At 1,998 yen, this was the most expensive article of clothing in his haul, but the shorts were a good-value nylon-and-cotton blend, making them lightweight and quick-dry.

Finally, we have the “Outer T-shirt” for 1,493 yen. Made of 100-percent cotton, it felt nice against the skin and the simple black colourway will go with just about anything.

Trying it all on, Mr Sato instantly felt like a new man. Everything was surprisingly comfortable – the T-shirt was nice and thick, the shorts light and easy to move in, and best of all, the feel and fit of the boxer briefs was outstanding.

Before today, Mr Sato never thought he’d ever have a reason to buy clothes from a convenience store, so this was a total revelation. Not only did he feel good, but he looked good too.

So if you ever find yourself totally soaked during Japan’s rainy season, Family Mart has you covered, quite literally. Plus, thanks to the quality of the material and the lightweight design, you’ll be able to pack an outfit like this into your bag for future outing changes, making them ideal for travellers.

Whether it’s teaming up with Pokémon, covering tiny ice cream bottles, or saving a drenched middle-aged man, Convenience Wear really is convenient.

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Super Happy! Challenge gives us two unforgettable products that deserve a place in convenience store history.

If you’re hungry and in the mood to try convenience store food, Lawson is the place to go right now as the chain is currently upsizing some of its most popular products for free.

▼ Popular items in the “Super Happy! Challenge” lineup include oversized versions of onigiri, sandwiches, and the Premium Roll Cake.

In amongst the offerings are two surprises we weren’t expecting, and rather than being happy to see them, we had a hunch they might be too extreme for anyone’s liking.

▼ The “Too Sour” Salted Lemonade (228 yen [US$1.43]) and the “Too Sweet” Drinkable Chilled Zenzai (298 yen).

According to Lawson’s official website, the Too Sour version of the chain’s Salted Lemonade contains twice as much lemon juice as the previous version, while the Too Sweet version of the Drinkable Chilled Zenzai is made with twice as much red bean paste as the original product.

▼ Zenzai is is a traditional Japanese sweet made from sweetened red beans and usually served with mochi (rice cakes).

Reading the descriptions alone, it’s hard to tell just how extreme these drinks really are, so our reporter P.K. Sanjun bought both the regular and upsized versions of each for a taste test back in the office.

▼ Starting with the regular Salted Lemonade, it wasn’t especially sour – in fact, it tasted more like a lightly salted lemonade than anything intensely citrusy.

Then he took a sip of the Too Sour Salted Lemonade…

▼ Waaaaa!

P.K. could hardly get his words out, but when he finally unpuckered his lips he managed to say, “Wow. This stuff is unbelievable.“

It wasn’t just that it was more sour – the entire flavor profile felt completely different. To try and describe it, P.K. says it’s like tasting the difference between water and tea and then tasting the difference between water and cola, which is where the Too Sour Lemonade sits. The taste, texture and intensity is on a whole other scale compared to the regular version.

▼ It was so intense he couldn’t even finish the drink, so he moved on to the regular Drinkable Chilled Zenzai.

It had a pleasantly balanced sweetness that was fairly refined and P.K. had absolutely no complaints about the flavour. Then he took a sip of the Too Sweet Drinkable Chilled Zenzai…

▼ Tooooooo sweeeeeet!!!!!!!!

The sweetness was absolutely relentless. It was the kind of sweetness that burns its way down your throat in an aggressive manner and it was so strong that P.K. dare not take another sip.

After trying the drinks, P.K. was surprised to find that in both cases, he actually preferred the original versions. They felt more balanced and, frankly, more enjoyable to drink.

▼ P.K. gives both of these two thumbs down.

Although the drinks themselves were too extreme for P.K.’s palate, he was impressed by Lawson’s marketing. In choosing to go overboard with the sourness and sweetness levels, this campaign serves to highlight just how good the original versions are. It also proves that you really can have too much of a good thing, and so sometimes, just sometimes, upsizing your favourite products or flavours may not be all it’s cracked up to be.

Everyone’s palate is different, though, so if you’d like to test yours against the extreme ends of the spectrum, the drinks will be on shelves for a limited four-week period from 2 June.

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At this Japanese convenience store chain, big is an understatement. 

It’s been a great few months for convenience store fans in Japan, with chains like 7-Eleven and Lawson upsizing a number of their products with special limited-time campaigns.

▼ Now, Family Mart is bringing joy to its customers with a “Giant All-Star Festival“.

With 14 items in the lineup, covering products like coffee, sweets and sandwiches, there’s something here for everyone. However, unlike 7-Eleven and Lawson, where products were upsized at no extra cost to customers, the products in Family Mart’s campaign come with higher price tags, so customers will want to be more discerning with their choices.

Here to help in that regard is our own discerning reporter P.K. Sanjun, who flatly says that the sandwiches, eclairs, and coffee jelly weren’t as impressive as he’d hoped. While they might resonate with other customers, for him the size upgrade wasn’t giant enough to make him do a double-take, which is the high bar he sets for campaigns like this one.

There were, however, two items in the range that did make P.K. do a double-take.

▼ The Big Financier…

▼ … and the Big Cookie.

These were two products P.K. didn’t mind paying extra for, as the sheer size of them made them seem like great value for money, even with the price increase. To give you an idea of how big the Big Financier is, P.K. says it’s about the size of an iPhone 16 Pro.

▼ P.K., modelling the financier phone.

Placing it next to the chain’s standard financier, P.K. had a hunch that the giant version was more than twice its size. Checking the website, he learned that the Big Financier is said to have 2.9 times the surface area of the standard version.

The official website also claims that the Big Cookie is about twice the weight of the chain’s regular chocolate macadamia cookie.

Sensing it was even larger, P.K. whipped out his scales to weigh both cookies. The regular chocolate macadamia cookie weighed in at 60 grams (2.1 ounces), while the large cookie was…

▼ …172 grams!

At almost three times the weight, the increase was way bigger than advertised, and with the price difference being 203 yen (US$1.27) for the regular version and 258 yen for the large, this was fantastic value for money.

▼ In Japan, giving customers more than they bargained for is colloquially known as gyaku sagi (“reverse fraud“).

▼ The giant financier was another good deal, with the regular being 150 yen and the large 238 yen.

Compared to everything else in the range, the financier and cookie are outstanding in terms of both size and cost-effectiveness. The upgrade didn’t affect the quality either, as both were as delicious as their smaller versions.

According to P.K., these are the two aces of the Giant All-Star Festival, but they’re only available in limited quantities so keep an eye out for them next time you pop in for a change of clothes during the rainy season.

Insert image: Family Mart Japan
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