The social media platform X has announced it is cracking down on large accounts that rip off the work of smaller creators to game the revenue-sharing system.
In September 2021, The Wall Street Journal published the Facebook Files, a series of reports based on internal documents from the tech company that, among other things, showed its executives were aware of the harms Instagram and Facebook were causing young people. It was a bombshell. It triggered the biggest reputational crisis for Mark Zuckerberg’s company, which weeks later rebranded as Meta. The person behind it was engineer Frances Haugen, 42, who left her post at Facebook carrying 21,000 internal documents. The U.S. Senate summoned her to testify, and investigations were opened into her revelations.
©
“Random seat? You’ll lose the window.” “The flight costs €15, we’re not going to give you a foot massage.” “You paid for a seat, not a throne.” Ryanair’s official Spanish account on X has posted messages like these over the past month. Far from causing outrage, they have become almost routine. The Irish low-cost carrier has long embraced an acidic, at times offensive, communication style. But it is not alone. Other brands such as U.S. burger chain Wendy’s or even language learning app Duolingo show that provocation has become a marketing lingua franca.
© swim ink 2 llc (Corbis via Getty Images)
Login