"One of the best things about medium-format photography is the variety of frame sizes available," says a new Kickstarter campaign for the VZ-6617 variable frame medium-format film camera. The camera aims to take full advantage of this aspect of medium format, enabling photographers to swap between different framing and aspect ratios at any time, even within the same roll of film.
When Shenzen Sonida Digital Technology Co. Ltd. joined the Micro Four Thirds system in February, it was easy to wonder about the quality of Sonida's future products. However, the company has publicly expressed a strong desire to make high-quality new imaging products.
Sony's full-frame Alpha cameras rightly get a lot of attention, especially among enthusiast and professional photographers and hybrid creators. However, the company tells PetaPixel it remains very committed to APS-C, and that demand for APS-C products has steadily increased over the years.
Thomas Riedel, the founder and owner of Riedel Communications and the Riedel Group, acquired the German motion picture technology company Arri, best known for its professional cinema cameras and lighting technology.
Leica Camera has announced that its brand new Leica Store in Chicago will open its doors on April 30. Alongside the retail presence, the new Leica location in Chicago will also feature a beautiful gallery, reflecting Leica's continued commitment to the art and culture of photography. To mark the occasion, Leica will also launch a very limited special edition M11-P that celebrates Chicago's rich artistic history.
The Sony a7 V has been the best-selling new digital camera at major Japanese photo retailer Map Camera every month since it released in December.
Identity theft is a major issue for people online. However, identity thieves don't only target individuals; they can also imitate full-blown businesses. An unknown actor is pretending to be Action Camera, a small camera retailer with locations in Nevada and California, and scamming people out of their hard-earned money.
Blackmagic Design announced DaVinci Resolve 21, a major update to the company's popular video editing platform. Despite being a video editor, one of DaVinci Resolve 21's biggest new features is a brand-new Photo page that enables colorists and photographers to use Resolve to edit still photos.
DZOFilm has unveiled Arcana, a new series of 1.5x hybrid anamorphic lenses designed for full-frame cameras. The company says its new lenses offer filmmakers the style and character of 2x anamorphic lenses without the larger size and weight.
Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.
Atomos has acquired Flanders Scientific, a major name in the professional reference monitor space.
Remote cameras are an incredible tool that enable scientists to safely monitor, study, and photograph rare animals. Scientists working in the forests of Sabah, Malaysian Borneo, broke a record by observing an individual Sunda clouded leopard on camera traps for more than six years.
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