Salutes to local specialties of Hokkaido, Nagoya, and more now available across Japan.

A lot of the “Japan!” part of McDonald’s Japan’s recent offerings has come from tie-ups with popular Japanese pop culture franchises. And while we’re as happy as anyone about the Chiikawa Happy Meal toys, Gundam-themed sandwiches, and Hello Kitty-themed dessert drinks, the newest arrivals on the menu take inspiration from Japan for their actual flavors too.

The new Gotochi Mac, or “Regional McDonald’s” offerings, start off with a nod to the country’s northernmost prefecture in the form of the Hokkaido Jaga Cheese Teriyaki. With Hokkaido being home to Japan’s largest share of dairies and swaths of potato farmland, this is an enhanced version of McDonald’s Japan’s teriyaki pork patty burger, with a special filling of chunky Hokkaido potatoes and cheese, plus another slice of white cheddar for good measure.

Next comes the Tebasaki-style Black Pepper Juicy Chicken, a salute to one of Japan’s most criminally underrated local delicacies: Nagoya-style tebasaki (chicken wings). Treated with a sweet glaze with a touch of spice and plenty of pepper, this chicken cutlet sandwich lets you enjoy a taste of Nagoya without getting your fingers all sticky.

Then there’s the Hakata Mentaiko Butter Teriyaki, a teriyaki pork burger with cheese and mentaiko, spicy cod roe. A specialty of Fukuoka Prefecture, mentaiko ordinarily has a soft but gritty texture, but for this sandwich it’s mixed into buttery mayo for a creamier consistency.

And for early-risers, the Hokkaido Jaga Cheese Teriyaki also has a McMuffin variant.

Finally, rounding out the Gotochi Mac lineup is a new flavor for McDonald’s Japan’s Shaka Shaka French Fry series, in which you get a seasoning packet to pour onto your fries and shake up in the bag. The newest member of the Shaka Shaka family is Black Curry, the local-favorite type of curry in the city of Kanazawa, Ishikawa Prefecture. Aside from its darker color (which is really more of a very dark brown), black curry tends to be spicier than other kinds of Japanese curry and also has some bitter notes to its flavor profile, so this should be a unique fry-eating experience.

The Hokkaido Jaga Cheese Teriyaki McMuffin is priced at 410 yen (US$2.65), the other sandwiches at 490 yen, and the Black Curry Shaka Shaka powder at 50 yen (added on to whatever size of fries you’re ordering). The whole lineup is on sale now.

Source: McDonald’s Japan via Entabe
Top image: McDonald’s Japan
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New tie-up with hit anime comes with anti-scalper strategy.

Fast food and anime figures are two of the reliable simple sources of joy in life, and yet there was some trepidation about combining the two of them as McDonald’s Japan launched a collaboration with the Chiikawa franchise last week. Chiikawa Happy Meals went on sale on May 15, but there was worry that the promotion would be marred by the same sort of ugly behavior from scalpers that’s taken place in some of the chain’s previous high-profile partnerships.

Because of that, McDonald’s is taking some extra precautions in order to make it harder for would-be-resellers to buy the Chiikawa Happy Meals in bulk, and even popular Japanese second-hand goods site Mercari has pledged to remove posts from sellers attempting to flip the figures for a profit. McDonald’s restrictions were tightest on the day of the Chiikawa Happy Meals’ release, with sales limited to users of the McDonald’s app and capped at four Happy Meals per time block (morning or afternoon/night).

And you know what? The rules seemed to achieve their purpose, at least at the branch where we got our four Chiikawa Happy Meals. There were no massive lines, no one walking out with a dozen orders just for themselves, and no one just taking their toys and leaving uneaten food on the restaurant counter or littered on the street outside.

Each Happy Meal comes with one of four figures of the Chiikawa cast dressed in McDonald’s uniforms, so we ordered four meals, keeping our fingers crossed that we’d be lucky enough to get the full set.

▼ We got ourselves two Chicken McNugget Happy Meals and two cheeseburger ones, each priced at 540 yen (US$3.50), so we were pretty much set for lunches for the next few days.

And to our great joy, as we opened up the four figure boxes one by one, each of them had a different figure waiting for us inside!

Not only are they adorable, there’s even a bit of inspiration from Chiikawa lore in their designs. For example, Rakko, seen on the far right in the photo above, is depicted in the Chiikawa manga and anime as owning a car and being a skilled driver, so he’s dressed in the uniform of a McDonald’s Japan delivery person, as is Hachiware.

Also part of our set of four is Kuri-Manju (second from the lest in the above photo), the alcohol-loving character with a head shaped like a chestnut dumpling (Chiikawa can be a very unique franchise). Perhaps due to his regularly inebriated condition, Kuri-Manju is not part of the delivery team, and is instead dressed in the uniform of a McCafe by Barista crew member, in charge of McDonald’s Japan’s fancier dessert and beverage subdivision, which sometimes even has its own order counter inside the restaurant. Finally, there’s Chiikawa, who, fittingly for the series’ protagonist, is dressed in a McDonald’s manager’s uniform.

Each of the figures is about eight centimeters (3.1 inches) tall, compact enough to easily find space for on a shelf or your desk, but big enough to still provide a palpable Chiikawa aura.

▼ McDonald’s figures are quite a bit bigger than the ones beef bowl chain Matsuya gave out in their most recent Chiikawa collaboration, as you can see here.

In addition, the figures have holes on the bottom so that you can use them as pencil/pen toppers too.

As is becoming increasingly common with Japanese Happy Meals, McDonald’s is releasing its Chiikawa ones in two waves, with the first lasting until May 28, then a new set of four figures coming in as a second batch from May 29 to June 11, and hopefully the anti-scalping strategies continue to be effective in round two.

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