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Hasselblad Masters Photo Contest Accused of Shortlisting an AI Image

29 April 2026 at 15:39

A man and woman sit at a small round table outdoors at night, engaged in conversation. An arrow highlights a close-up of a Coca-Cola bottle and a white ashtray on the table.

Hasselblad unveiled the 70 finalists of Hasselblad Masters 2026, the company's first Masters competition since 2023. It didn't take long for controversy to emerge, including allegations that a finalist used generative AI to create one of their images.

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Hasselblad Unveils the 70 Exceptional Hasselblad Masters 2026 Finalists

28 April 2026 at 19:42

Two king penguins nuzzle beaks on the left; on the right, a child with a painted face and adorned with natural materials gazes thoughtfully, surrounded by dry grasses.

Hasselblad has announced the 70 finalists of its prestigious Hasselblad Masters 2026 competition, highlighting exceptional photos across seven categories.

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