People Inc. is strategically investing in vertical microseries for brands like PEOPLE and InStyle, adapting to evolving content consumption habits and the dominance of vertical screens. This move aims to build recurring audience loyalty and create new franchises, recognizing that short-form episodic content can foster deep engagement. Leah Wyar, President of Entertainment, Beauty & Style Group, emphasizes that content must feel native to the brand, leveraging existing editorial integrity and
People Inc. is strategically investing in vertical microseries for brands like PEOPLE and InStyle, adapting to evolving content consumption habits and the dominance of vertical screens. This move aims to build recurring audience loyalty and create new franchises, recognizing that short-form episodic content can foster deep engagement. Leah Wyar, President of Entertainment, Beauty & Style Group, emphasizes that content must feel native to the brand, leveraging existing editorial integrity and trust rather than compromising it.
The Americans' performance in their World Cup opener was so dominant that while fans rejoiced, they also found themselves navigating a bit of disbelief.
The Americans' performance in their World Cup opener was so dominant that while fans rejoiced, they also found themselves navigating a bit of disbelief.
Stress is a common factor in many health crises. It’s the same for our institutions. They’ve been under stress for decades, and we're just starting to see the effects.
Stress is a common factor in many health crises. It’s the same for our institutions. They’ve been under stress for decades, and we're just starting to see the effects.
Neil Witte’s Ritual Pour events aim to showcase the art of beer through curated events that prove how you pour a beer really can affect flavor and aroma.
Neil Witte’s Ritual Pour events aim to showcase the art of beer through curated events that prove how you pour a beer really can affect flavor and aroma.
Login
