I never understood those ads…who are these women that are singing and dancing during their periods?!   P.S I should never write Jingles to ads.

Across Canada, governments have supported journalism for generations. Since the founding of Canada’s first newspaper, the Halifax Gazette, which dates to 1752, government advertising has been an important source of revenue for newspapers and has helped ensure that Canadians have access to high-quality, Canadian, fact-based, fact-checked news. Read More

Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads. [Read More]