A Commercial Photographerโs Take on When to Use AI (and When Not To)
10 May 2026 at 13:01
Last year, a client came to me with a straightforward brief: they needed a full lookbook for their new clothing line. But there was a catch. โWe donโt want a shoot,โ they said. โJust take our phone photos and make them look professional with AI.โ I could have said no. Instead, I said yes -- and it changed how I think about my entire career.