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The auto industryโ€™s โ€˜annus horribilisโ€™: Trumpโ€™s tariffs, Chinese rivals and EV slowdown drag the sector into heavy losses

19 April 2026 at 04:00

โ€œOur business model has changed.โ€ Thatโ€™s what Oliver Blume, the chief executive of the Volkswagen Group, Europeโ€™s largest automotive giant, said at a recent press conference in Madrid to present the new Cupra Raval. He was referring to the deeply challenging moment the industry as a whole is going through, one in which the center of innovation and production has shifted from Europe to China.

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ยฉ Mikel Jaso

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