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  • Yomif Kejelcha, the athlete who made history but whom nobody will remember Carlos Arribas
    Neil Armstrong took a small step to set foot on the Moon and plant a flag, and everyone is still talking about him; he’s a children’s hero. Just seconds later, Buzz Aldrin also stepped off Apollo 11, but he received less attention. There is also a certain silence surrounding the slender figure (1.86m, 59 kilos) of Yomif Kejelcha, who was right by Sebastian Sawe on Sunday in the final mile of the London Marathon and, like the Kenyan who etched 1:59.30 on his white running shoes, reached the finis
     

Yomif Kejelcha, the athlete who made history but whom nobody will remember

28 April 2026 at 13:49

Neil Armstrong took a small step to set foot on the Moon and plant a flag, and everyone is still talking about him; he’s a children’s hero. Just seconds later, Buzz Aldrin also stepped off Apollo 11, but he received less attention. There is also a certain silence surrounding the slender figure (1.86m, 59 kilos) of Yomif Kejelcha, who was right by Sebastian Sawe on Sunday in the final mile of the London Marathon and, like the Kenyan who etched 1:59.30 on his white running shoes, reached the finish line just 11 seconds later.

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© Alex Davidson (Getty Images)

Kejelcha covers the final meters of the London Marathon in front of Buckingham Palace.

The euphoria surrounding retro fashion at the World Cup: when soccer becomes a luxury

24 April 2026 at 14:05
A collage with different products from the World Cup.

Wearing a football shirt is an act of rebellion. It’s going against the grain of the drab, the ordinary, the formal. Wearing a club shirt, sometimes plastered with brand logos, or a national team shirt, sometimes one you don’t even support, is a way of expressing happiness through clothing. And football is all about joy. But this romanticized idea shatters when the market exploits nostalgia to build a business that seems to have no end.

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