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  • Heidi O’Neill, the Nike veteran who knows how to turn around a struggling business Daniel Soufi
    Heidi O’Neill, 61, learned before she turned 13 how a business can fall apart. Her parents ran a sporting goods store. When the oil crisis of the 1970s crushed consumer spending, the family went bankrupt and lost the shop. O’Neill attended eight schools in eight years. But they managed to move forward. Seguir leyendoAn executive with rod and flyHeidi O’Neill practices fly-fishing, a technique that does away with natural bait and uses artificial lures β€” flies β€” that imitate insects or small fish,
     

Heidi O’Neill, the Nike veteran who knows how to turn around a struggling business

26 May 2026 at 18:19
Heidi O'Neill, the next CEO of Lululemon.

Heidi O’Neill, 61, learned before she turned 13 how a business can fall apart. Her parents ran a sporting goods store. When the oil crisis of the 1970s crushed consumer spending, the family went bankrupt and lost the shop. O’Neill attended eight schools in eight years. But they managed to move forward.

Seguir leyendo

An executive with rod and fly

Heidi O’Neill practices fly-fishing, a technique that does away with natural bait and uses artificial lures β€” flies β€” that imitate insects or small fish, hand-tied from feathers, hair and thread.

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