Which celebrity will we see in Bad Bunny’s casita? That question has been asked ever since it was announced that the DeBÍ TiRAR MáS FOTos tour would stop in Spain. Anyone with an internet connection knows that the casita — a replica of a traditional Puerto Rican home, one of the live-stage settings designed by Mayna Magruder Oriz — is usually full of familiar faces. Influencers, athletes, actresses, and other public figures parade in and around the residence, which holds about 30 people (the roof supports 20) and contains sofas, a kitchen converted into a bar, screens showing what’s happening at the concert, and artworks by artists such as Lorenzo Omar and Alexis Díaz.

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In 2011, Karl von Randow and Matt Buchanan, two tech-loving New Zealand film buffs, launched Letterboxd, a movie review and rating app inspired by Goodreads, the platform that does the same for books. For several years, they juggled this small project with their work at a web design studio. Then came the Covid-19 pandemic. In March 2020, they hired their first full-time employee, and with the world confined to their homes, their user base exploded. In 2023, the company was acquired by the Canadian company Tiny and today boasts over 26 million user profiles. While this figure seems insignificant compared to companies like Instagram (with around three billion active users), it reflects the cultural power of film as a source of conversation. Those who love movies enjoy watching them as much as discussing and analyzing them in detail, and Letterboxd is aimed at that community — including famous filmmakers and performers.

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