A few months ago, Gonzalo Gimeno, CEO of a bespoke travel agency called Elefant Travel, received a call from a well-known businessman. We don’t know his name, but we do know the details of the request: to plan a route to travel around the world in five years, traveling one month a year. All the stops had to be based on the curriculum his children were studying at school. After even contacting an educator, Gimeno fulfilled the request. The budget was $1.2 million per month, not including flights, since the client had his own plane. “In the end, something surreal happened,” the travel agent recounts. “The businessman is afraid of flying. So they never went.”

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