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Colbert’s final bow: How CBS cancelled the king of late night to keep Trump sweet
“Don’t confuse cancellation with failure.” That, famously, was the line David Letterman, the bloke who actually built The Late Show, passed to Jon Stewart years ago. And it was the line Stewart hurled back across the Ed Sullivan Theater this week, voice catching, finger jabbing, as Stephen Colbert prepared the wake for America’s number-one late-night programme.
Read that again. Number. One. As in top of the bloody pile, comfortably ahead of Fallon and Kimmel, the most watched chat show in the United States. And tonight, somewhere around 11:35pm in New York, CBS will pull down the shutters, sweep the studio and try to convince us, with all the conviction of a teenager denying he’s been at the cooking sherry, that this was, and I quote, “purely a financial decision.”
Of course it was. And I am Beyoncé.
Let us be grown-ups about this. CBS euthanised its highest-rated chat show three days after its host called the network’s parent company, Paramount, out for paying Donald Trump a sixteen-million-dollar settlement over a 60 Minutes interview. Colbert called it, with the kind of plainness America used to specialise in, a “big fat bribe”. Seventy-two hours later, the man was told he was for the chop. The merger Paramount needed waved through by Trump’s pet FCC sailed merrily on soon after. If you don’t smell something on the breeze, you’ve no nose.
Letterman, never knowingly understated, called CBS executives “lying weasels” and signed off with a parting shot, borrowed from Ed Murrow and inflected with a vowel Lord Reith would not have approved, that I cannot quote in these pages without an asterisk. Quite right too. The man invented the franchise. He owns the moral high ground and he’s busy strewing it with broken set furniture flung from the roof of the Ed Sullivan Theater.
For those of us who have written before about Colbert and the slow strangulation of political satire in the age of Trump, tonight is not so much a final episode as a final warning. The message coming out of West 53rd Street is now horribly simple: take the mickey out of the man in the Oval Office, embarrass the parent company in front of the regulators he appoints, and your career, Emmy-bedecked, network-leading, fifty-two weeks a year, is over before the band finishes the play-out.
That is not a financial decision. That is a precedent. And a vile one.
I happen to run businesses for a living. I have spent thirty years arguing that British plc should be tougher, braver, more willing to stick its hand up at the back of the room. So I am the last person to wring my hands when an American media giant decides it can no longer afford a hundred-million-dollar talk show. Late-night is unwell. Audiences are migrating to TikTok and YouTube faster than commissioners can flick the studio lights on. Even my dog has a podcast.
But that is not what happened here. What happened here is that a man told a joke about a man who cannot take a joke, and the bean counters folded the chair he was sitting on. As I argued when Trump’s tariffs began squeezing British exports, this White House treats business as an extension of grievance. CBS didn’t get cancelled by the market. It got cancelled by a sulk.
That is the bit that ought to terrify British boardrooms, not just American ones. Because the chilling effect does not stop at the Hudson. Every UK media business doing deals in the United States, every studio, streamer, format house, news brand, is now reading the body language. Don’t annoy the President. Don’t let your talent annoy the President. Settle, smile, soften the gag. It is, to borrow from another television creation I have written about, Jed Bartlet’s worst nightmare arriving on a Wednesday afternoon: the executive branch quietly dictating the punchlines.
We are British. We invented taking the mickey out of the powerful. From Spitting Image to Mock the Week, Have I Got News For You to whatever Charlie Brooker fancies doing next Wednesday, satire is, for us, a load-bearing wall of national life. A democracy that cannot laugh at its leaders is not a democracy in good health; it is a banana republic with better dental cover.
Colbert, for what it is worth, will be seen off in his final week by Jon Stewart, Tom Hanks and Barack Obama, hardly the send-off you stage for a man whose ratings have gone south. Letterman is right. Cancellation is not failure. The failure belongs to CBS, to Paramount, and to every executive who decided that the easiest way to grow up was to crouch down.
The joke, on this last night, is not on Stephen Colbert. The joke is on the rest of us, if we sit politely and watch.
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Colbert’s final bow: How CBS cancelled the king of late night to keep Trump sweet
