Photographer Builds His Own Tethering App to Solve Subscription Fatigue
1 May 2026 at 18:41
For more than a decade, commercial photographer and retoucher John Barnard has worked across high-end campaigns for brands including Nike, Apple, Restoration Hardware, and Pottery Barn. But after 15 years in the industry, what ultimately pushed him to build his own software wasnโt a creative breakthrough or a business pivot. It was a broken tethering connection on set.