The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a stronger gaze at first looks. Recognizing that many fans don’t watch TV series when they are first made available via linear TV or streaming video, AMC Global Networks has suggested to advertisers that the […]

Roku wants to give advertisers new ways of determining whether their commercials are really helping to spur purchases and other kinds of valuable customer behavior. The company, which helps consumers stream many of their favorite programs, on Monday unveiled Roku Curate, a new offering that gives advertisers new access to various kinds of first-party data […]