“I wrote to five CEOs and four replied,” says Ben Horwitz, a student at Harvard Business School. CEOs don’t usually respond to emails from strangers. He also asked them to get coffee or attend a meeting with students — nothing too important. But Horwitz had a trick: he had created an app that mimicked the writing style of these executives, with typos, no greetings, just a single line of six or eight words. And it worked.Seguir leyendo