Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement with the format. More than 42% of the service’s viewership comes from audiences under 24, […]

Singapore-based microdrama distributor RisingJoy has struck content licensing deals with more than 50 apps and platforms across 30-plus countries, the company said, as it positions itself for a broader role spanning original production and co-development. The expansion arrives as the microdrama market outside China is projected to reach $4.2 billion this year, according to Media […]

COL Group’s FlareFlow and Singapore-based Bomanbridge Media have teamed on one of the first premium vertical-format documentary series, a wildlife title set to go live on the platform across 200-plus countries in late Q3 2026. Unveiled at Owl&Co’s Vertical Media Summit in Los Angeles, “Mapogo: The Lion Throne” was shot over multiple years in South […]

Soccer icon Neymar Jr. has signed on for a 16-title AI-powered live-action microdrama franchise with COL Group’s FlareFlow platform, with the first six titles to debut globally beginning June 19. The partnership was unveiled ahead of FlareFlow chief marketing officer and COL Group general manager Timothy Oh appearance on the APOS conference’s microdrama industry panel. […]