βCricket is at a crossroads,β says Uday Shankar. As vice-chair of JioStar β the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights β he is not speaking as a neutral observer. The [β¦]
βCricket is at a crossroads,β says Uday Shankar. As vice-chair of JioStar β the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights β he is not speaking as a neutral observer. The [β¦]