2026 hasn’t exactly been an ideal year so far for Kyle Cooke, who has built his entire brand around being fun — especially in the summer, which is definitely supposed to be fun. Still, the Summer House superstar maintains his status as one of the biggest reality TV legends in the world, but his ambition has grown far beyond being the face of a Bravo show about the chaos that goes on in a house in the Hamptons. Cooke started his own sparkling hard tea and canned cocktail company, Loverboy, which has been a vital part of the last few seasons of Summer House. Kyle’s struggles and triumphs with Loverboy have been in the public eye since the company launched in 2018, but through the ups and downs, the company has become one of the biggest beverage brands in the world.