Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, who have drawn an engaged following for their relatable storytelling, character-driven narratives, and occasional behind-the-scenes drama.

Sunscreen used to be a chore. Now, it’s an integral part of daily beauty routines and a highly demanding market. Where does the category go from here?

With a crop of summer launches and big growth goals, Rhode is putting more strength behind global expansion.

Vogue Business brings you weekly exclusive data from Spate tracking historic growth across brands, trends and ingredients. Stay tuned as we spotlight a different beauty category each week.

Tanning products have become more sophisticated, infused with skincare ingredients and in new formats. It’s making for a big brand opportunity.