Trash can? Storage container? The dilemma of what should be done with all types of old batteries may seem trifling, but choosing incorrectly is detrimental to our planet and against the law in many states. As a junior in high school, I chose to help people make the right choice by starting an awareness campaign, the Battery Recycling Initiative.

The first step to starting an awareness campaign is identifying the issue you wish to advocate for. Through research and observation, I noted that many of us, including people in my own community, were unaware of the consequences of improper battery disposal on our environment. In fact, according to Recycling Today, 41% of Americans are unaware of the dangers of improper battery disposal.

The second step is to set the scope of your campaign. Are you planning on only advocating locally, globally, or a mix of both? Which specific areas should you advocate in to effectively spread awareness?

For my campaign, I chose to start locally and move globally. To find out if a local battery recycling campaign would be effective in my community, I decided to survey residents in Houston, TX and found out that more than 50% of the residents did not recycle batteries and about 14% only recycled certain types of batteries.

Step 1: Identify the issue and scope of your initiative

How does one start taking inititative? It is simple. Get people to listen. There were three strategies I used to increase awareness about battery recycling:

1. Provide information digitally and physically
2. Engage people through interaction and face-to-face conversations
3. Provide resources for people to take action.

These strategies tend to work for the majority of awareness campaigns: indirectly educate people (this could be through flyers, websites posts, etc.), directly educate people through in-person events, and give them a convenient method to take action. Why are these strategies effective?

Because through these 3 different ways to reach out to and engage people, you can cover most of the reasons why people may choose not to participate in resolving an issue. For example, the three main reasons why people don’t recycle batteries are:

• people do not know they can recycle batteries.
• recycling batteries is not convenient for some people.
• they do not know where to recycle, or people do not have the will to recycle- they see recycling as insignificant, or they are ignorant of grave consequences for future generations.

All three of these problems can be combatted using the three strategies. Through indirect education, people learn that batteries can be recycled and where they can recycle them. Direct education empowers people to recycle, to take action, which combats the lack of will problem. Finally, providing resources to residents, in my case by placing battery recycling bins at my community clubhouses, combatted the lack of convenience aspect.

Step 2: Use the Three Strategies

Strategy 1 – Indirect Education

The first step to indirectly educating people is to ensure your information is accurate. I did plenty of research and talked to various battery recycling centers- like the Fort Bend County Battery Recycling Center- to ensure my information was accurate. The next step is choosing which methods of indirect education you wish to utilize. I chose to provide information via flyers, and use a QR code to help people locate their nearest battery recycling center, to give people quick and easy means to receive the information. I chose to utilize social media as my 2^nd method to spread my initiative over a more globalized scope.

Strategy 2 – Direct Education

The main goal of direct education is to empower people to take action and to support/join your initiative.  By interacting with people via face-to-face conversations, you retain the person’s attention a lot better than indirect means. By building a connection with the person you converse with, it encourages them to take part in the initiative.

For example, I participated in my community’s Green Day event where I set up a small booth and talked with residents about battery recycling.  I remember having a conversation with this resident who was surprised to learn she could recycle batteries.

Many other residents told me they would just store old batteries in a container, not knowing what to do with them. One of my favorite interactions was with this lady who was so inspired by my initiative; she offered to help me out with anything I needed. While direct education does not reach that large of an audience, every meaningful connection you develop carries a depth of impact that numbers alone cannot measure- it has the potential to ripple out and influence countless others.

Strategy 3 – Providing a Convenient Method to Take Action

Convenience and availability play a big part in people’s will to take action. In fact, according to a study done by the Carton Council, these two factors contributed the most towards people’s will to recycle.

By appealing to people’s need for convenience, you spread awareness more effectively and grow your initiative by influencing people to act. I applied this idea by placing two battery recycling bins at both of my community clubhouses. I ended up receiving around 1,000 old batteries from those bins within two weeks, which I then safely recycled by taping the points of contact- this helps prevent fires due to batteries.

Have the Will and a Vision to Make an Impact

It may seem like you are just one person who cannot make an impact, but with a strong will and right vision you can achieve success. Your age, position, or location does not matter: I am just a Junior in high school living in a suburban area, but what does matter is you care and you have the heart to do something about it.

I urge you to utilize these methods and strategies to spread awareness about issues that matter to you, to make an impact. To quote the well-known, “Be the change you wish to see in the world.”

About the Author

Swara Bhatt is a high school junior who loves to paint, read, and watch movies in her free time. She hopes to make the world a better place, one step at a time. If you are interested in seeing updates about the battery recycling initiative, follow the project on Instagram: @batteryrecyclingintitative

The post Guest Idea: How To Spread Awareness About Issues That Matter appeared first on Earth911.

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