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Milkcaps: Betty Boop by The Hearst Company https://archive.org/embed/milkca…
Milkcaps: Betty Boop by The Hearst Company
https://archive.org/embed/milkcaps_betty-boop
#advertising #ads #marketing #media #beehappy




City firms bank on ‘savvy squirrel’ advertising campaign to push Brits towards investing
The campaign is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied
City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing.
The long-awaited retail investment campaign, which will cost up to £50m, is part of the chancellor Rachel Reeves’ nationwide push to encourage more financial risk taking, amid fears risk-averse consumers are losing out and ultimately stymying UK growth.
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© Photograph: James Speakman/PA

© Photograph: James Speakman/PA

© Photograph: James Speakman/PA
Paul Deegan: Newspapers are the best way for Ottawa to get its message out
Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project
Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.