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  • Photographer Builds His Own Tethering App to Solve Subscription Fatigue Kate Garibaldi
    For more than a decade, commercial photographer and retoucher John Barnard has worked across high-end campaigns for brands including Nike, Apple, Restoration Hardware, and Pottery Barn. But after 15 years in the industry, what ultimately pushed him to build his own software wasnโ€™t a creative breakthrough or a business pivot. It was a broken tethering connection on set. [Read More]
     

Photographer Builds His Own Tethering App to Solve Subscription Fatigue

1 May 2026 at 18:41

A computer screen displays photography software with a medium format camera as the subject. The interface shows camera controls, settings, and a filmstrip of preview images at the bottom.

For more than a decade, commercial photographer and retoucher John Barnard has worked across high-end campaigns for brands including Nike, Apple, Restoration Hardware, and Pottery Barn. But after 15 years in the industry, what ultimately pushed him to build his own software wasnโ€™t a creative breakthrough or a business pivot. It was a broken tethering connection on set.

[Read More]

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