Spring often brings a wave of lens promotions, but this week’s deals stand out for the sheer range of systems included. From compact APS-C zooms to flagship telephoto glass, several major mounts are seeing meaningful discounts right now, including Canon RF, Sony E, Nikon Z, Fujifilm X, L-Mount, and Micro Four Thirds.
Meike has officially launched the latest addition to its growing Air Series lineup, the Air AF 56mm f/1.7 APS-C lens for Sony E-mount cameras. First shown publicly at CP+ 2026 earlier this year, the compact portrait prime is positioned as an affordable, lightweight option for creators seeking strong subject separation without adding significant bulk to their kit.
Lens maker Brightin Star has announced a new Aero UV Filter lineup, a series of ultra-thin UV protection filters designed to deliver minimal optical impact while offering everyday lens protection for photographers and filmmakers.
Sony isn't the only camera company teasing an announcement next week. Canon USA has begun teasing a new camera of its own with a short promotional clip posted across its social channels.
Amazon is rethinking how users interact with their photo libraries, rolling out a redesigned experience for Amazon Photos that shifts the focus from storage to discovery. Rather than opening to a static grid of images, the updated app now surfaces curated memories the moment users launch it, aiming to make photo libraries feel more alive and accessible.
Large format photographers have a new option on the table as OptiColour 200 makes its debut in 4×5, 5×7, and 8×10 sheet film. Built on the Wolfen NC200 emulsion, the film brings a familiar look to a format that continues to attract fine art, portrait, and landscape photographers seeking maximum image quality and tonal control.
What happens when one of the internet’s most recognizable illusionists turns his attention to one of cinema’s most iconic franchises? In the case of Zach King, the answer is a full-scale recreation of Star Wars built almost entirely out of cardboard, creativity, and a network of collaborators that stretches across YouTube.
Spring isn’t just bringing new gear cycles, it’s also delivering some of the most aggressive memory card discounts we’ve seen in a long time. Across Lexar’s CFexpress, SD, and microSD lineup, prices have dropped sharply, often paired with additional in-cart coupons that push savings even further. In some cases, these feel less like routine promotions and more like a temporary reset in the memory card market.
Funleader has announced that its Contax G35 Leica M Conversion Helicoid V2 is now available in an updated Black Edition, introducing a refined take on its non-destructive conversion system for adapting Contax G lenses to Leica M cameras. The new version focuses on improved materials and handling, while maintaining the core philosophy of preserving the original optical design.
Login