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Received — 28 April 2026 ⏭

Forbes - Business
A Viral Gum Brand's Counterfeit Problem Shows What Food Fraud Looks Like Now Stephanie Gravalese, Contributor · Stephanie Gravalese, Contributor
Food fraud used to hide in supply chains. Now it moves through TikTok Shop and Instagram ads, and a $30 million gum brand's counterfeit crisis shows how.
28 April 2026 at 11:00

A Viral Gum Brand's Counterfeit Problem Shows What Food Fraud Looks Like Now

By: Stephanie Gravalese, Contributor · Stephanie Gravalese, Contributor

28 April 2026 at 11:00

Food fraud used to hide in supply chains. Now it moves through TikTok Shop and Instagram ads, and a $30 million gum brand's counterfeit crisis shows how.