Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement with the format. More than 42% of the service’s viewership comes from audiences under 24, […]

India’s largest streaming platform, JioHotstar, is recruiting for more than 75 AI roles as the platform moves to build out a dedicated artificial intelligence division, the company revealed Wednesday. The push spans engineering, production automation and creative technology, with the streamer positioning India’s multilingual scale and engineering base as the foundation for a broader global […]