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Received today — 7 May 2026 ⏭

Forbes - Business
How IQBAR Accidentally Rode The Keto Wave Into Costco Dave Knox, Senior Contributor · Dave Knox, Senior Contributor
Will Nitze designed IQBAR for brain health, not weight loss. Then America got obsessed with keto, and his bar was one of only three compliant on Amazon.
7 May 2026 at 17:00

How IQBAR Accidentally Rode The Keto Wave Into Costco

By: Dave Knox, Senior Contributor · Dave Knox, Senior Contributor

7 May 2026 at 17:00

Will Nitze designed IQBAR for brain health, not weight loss. Then America got obsessed with keto, and his bar was one of only three compliant on Amazon.