Labor’s draft news bargaining incentive scheme includes 2.25% levy on local revenues of digital giants

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Anthony Albanese has urged Google, Meta and TikTok to make deals with Australian media outlets to avoid a dedicated 2.25% levy on local revenues, warning digital giants should not be able to exploit the work of journalists to boost profits.

Releasing an exposure draft for the government’s news bargaining incentive (NBI) scheme on Tuesday, the prime minister said platforms could avoid the levy by signing new deals with publishers to pay for news content, and even greater offsets for making deals with smaller publishers. The government expects the plan will raise up to $250m annually for Australian journalism.