7 AAPI Jewelry Brands We're Shopping Year-Round

At Coveteur, our jewelry rotations just never feel complete—there's always room for a new butterfly shaped labradorite ring, gold locket necklace, or crocheted pearl earrings, especially when made intentionally and with love. This month, we're taking the time to shout out our favorite AAPI brands that we love shopping and admiring year-round. Some of these jewelry brands pour their family heritage into each and every piece, others are inspired by the places they live now or came of age, and some are dedicated to the places and materials they've discovered along the way.
Some are producing pieces meant to be kept on from day to night, others are creating statements meant for special occasions. All seven of these brands have this in common, though: they're selling pieces that are distinct, high quality, and deserve to be seen.
Ahead, the AAPI owned jewelry brands that need to be on your radar.
1. Kinn Studio

Jennie Yoon founded Kinn Studios in attempt to replace the antique jewelry her parents lost when their home was robbed. Because of that, her designs incorporate vintage-inspired elements and her utmost goal is to sell pieces that stand the test of time—rather than trends that will cycle in and out.
2. WWAKE

Founded by Wing Yau in Brooklyn in 2012, WWAKE is known for their use of stones like opals, ethereal aesthetic, and use of recycled metals. Yau studied sculpture at the Rhode Island School of Design, which is clear through her designs that bridge the gap between contemporary art and jewelry.
3. Chan Luu

Vietnamese-born Chan Luu founded her namesake brand in 1996. The brand's humble beginnings included Luu, who had worked in retail for years, making jewelry in her garage—and, to this day, the brand's ethos prioritizes handmade pieces. Now, her niece Tessa Tran is the CEO and Creative Director—a true family business.
4. Aeri Go

Seoul-born and New York-based Aeri Go is a trained silversmith and graduate of the Royal College of Art in London. She founded her namesake jewelry brand in 2018, partially out of curiosity and fascination for different materials, and partially based on a genuine love for the craft. Her brand's ethos embraces imperfections—imprints and irregularities that make it clear that her pieces were made by human hands.
5. BONBONWHIMS

While some of us picked up hobbies like baking banana bread during the 2020 pandemic, Clare Ngai-Howard was pioneering the chunky resin jewelry boom. Her brand, BONBONWHIMS began as a passion project to keep her busy during troubling times, and remains a source for playful, nostalgic, and colorful Y2K-inspired pieces.
6. NOTTE Jewelry

NOTTE Jewelry founder Jessica Tse has spent time living between New York and Florence, with both places very much present in her pieces. Tse is passonate about selling "mood-boosting" jewelry—pieces that are whimsical, handcrafted, and playfully designed. NOTTE's current offerings include beaded necklaces begging to be worn on a Mediterranean vacation and statement rings begging to be worn everyday.
7. Avec New York

Founded by twin sisters Kate and Chloe Lee, Avec New York is committed to slow fashion and creating pieces that can be worn every day, from day to night. Both sisters come from creative backgrounds and studied fashion design at Parsons School of Design in NYC. Now, they produce jewelry out of only the finest, most high quality materials.