“I wrote to five CEOs and four replied,” says Ben Horwitz, a student at Harvard Business School. CEOs don’t usually respond to emails from strangers. He also asked them to get coffee or attend a meeting with students — nothing too important. But Horwitz had a trick: he had created an app that mimicked the writing style of these executives, with typos, no greetings, just a single line of six or eight words. And it worked.

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In 2021, Miriam González, a 35-year-old from Murcia, Spain, went to the doctor because she was bleeding from her breast. She was told to relax: everything was normal. But in 2024, she was diagnosed with breast cancer. And, shortly afterward, she discovered it was metastatic, at stage four.

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