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  • โœ‡The Independent Singapore News
  • DBS remains Singaporeโ€™s most valuable brand; Changi Airport strongest in 2026 Mary Alavanza
    SINGAPORE: Brand valuation consultancy Brand Finance has named the Development Bank of Singapore (DBS) as Singaporeโ€™s most valuable brand for the 14th consecutive year in its Singapore 100 2026 report. Changi Airport, meanwhile, was named the strongest brand for the year. Changi Airport achieved a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance, while DBS, which was also ranked the fourth strongest Singapore
     

DBS remains Singaporeโ€™s most valuable brand; Changi Airport strongest in 2026

24 April 2026 at 01:31

SINGAPORE: Brand valuation consultancy Brand Finance has named the Development Bank of Singapore (DBS) as Singaporeโ€™s most valuable brand for the 14th consecutive year in its Singapore 100 2026 report. Changi Airport, meanwhile, was named the strongest brand for the year.

Changi Airport achieved a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance, while DBS, which was also ranked the fourth strongest Singaporean brand, achieved a BSI score of 88.5. The bank also ranked the seventh most valuable bank in the Asia Pacific (APAC).

Both companies recorded higher brand values. DBSโ€™ brand value rose 8% to US$18.6 billion (S$23.74 billion), driven by its regional expansion and diversification, while Changi Airportโ€™s increased 16% to US$889 million, supported by record passenger traffic, expanded connectivity, and continued service excellence.

Meanwhile, Telechoice International, a regional diversified provider and enabler of innovative info-communications products and services, ranked as the city-stateโ€™s fastest-growing brand after its brand value surged 288% to US$52.7 million, thanks to strong demand in semiconductor-related segments, higher sales volumes, and targeted investments in high-growth product lines.

Overall, Singaporeโ€™s top 100 brands grew 7% year-on-year (YoY) to US$84.1 billion, the report added. /TISG

Read also: SIA Groupโ€™s March passenger traffic rises amid Middle East disruptions

This article (DBS remains Singaporeโ€™s most valuable brand; Changi Airport strongest in 2026) first appeared on The Independent Singapore News.

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