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Woolworths’ ‘Prices Dropped’ rules intended to prevent ‘gaming’ the promotional system, executive tells court Catie McLeod Consumer affairs reporter
Senior manager at supermarket giant gives evidence on day two of case brought by the Australian Competition and Consumer CommissionFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastA senior Woolworths executive has defended relaxing rules designed to protect shoppers from misleading discounts by preventing the supermarket or suppliers from “gaming” the “Prices Dropped” promotional program.Woolworths’ chief commercial officer, Paul Ha
22 April 2026 at 05:09

Woolworths’ ‘Prices Dropped’ rules intended to prevent ‘gaming’ the promotional system, executive tells court

By: Catie McLeod Consumer affairs reporter

22 April 2026 at 05:09

Senior manager at supermarket giant gives evidence on day two of case brought by the Australian Competition and Consumer Commission

A senior Woolworths executive has defended relaxing rules designed to protect shoppers from misleading discounts by preventing the supermarket or suppliers from “gaming” the “Prices Dropped” promotional program.

Woolworths’ chief commercial officer, Paul Harker, gave evidence on the second day of a landmark trial between the Australian Competition and Consumer Commission and Woolworths in the federal court on Wednesday.