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Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court Catie McLeod Consumer affairs reporter
The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on TuesdayGet our breaking news email, free app or daily news podcastWoolworths engaged in “marketing magic” to trick customers into thinking they were getting genuine discounts as part of the supermarket’s “Prices Dropped” promotion, the consumer regulator has told a court.The landmark trial between the Australian Competition and Consumer Commission (ACCC) and Wool
21 April 2026 at 07:46

Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court

By: Catie McLeod Consumer affairs reporter

21 April 2026 at 07:46

The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on Tuesday

Get our breaking news email, free app or daily news podcast

Woolworths engaged in “marketing magic” to trick customers into thinking they were getting genuine discounts as part of the supermarket’s “Prices Dropped” promotion, the consumer regulator has told a court.

The landmark trial between the Australian Competition and Consumer Commission (ACCC) and Woolworths began in the federal court in Sydney on Tuesday, almost two months after hearings ended in its very similar case against Coles.