The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on Tuesday

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Woolworths engaged in “marketing magic” to trick customers into thinking they were getting genuine discounts as part of the supermarket’s “Prices Dropped” promotion, the consumer regulator has told a court.

The landmark trial between the Australian Competition and Consumer Commission (ACCC) and Woolworths began in the federal court in Sydney on Tuesday, almost two months after hearings ended in its very similar case against Coles.

Vinegar, Tim Tams and baby rice are among the products to be scrutinised in the Australian Competition and Consumer Commission’s case

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The consumer watchdog is back in court and taking on Australia’s largest supermarket chain, alleging Woolworths deliberately misled shoppers with fake discounts.

The Australian Competition and Consumer Commission’s (ACCC) case against Woolworths begins in the federal court in Sydney on Tuesday, almost two months after hearings wrapped up in its very similar case against Coles.