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Paul Deegan: Newspapers are the best way for Ottawa to get its message out

17 April 2026 at 09:45
Across Canada, governments have supported journalism for generations. Since the founding of Canada’s first newspaper, the Halifax Gazette, which dates to 1752, government advertising has been an important source of revenue for newspapers and has helped ensure that Canadians have access to high-quality, Canadian, fact-based, fact-checked news. Read More
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  • Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project Jeremy Gray
    Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads. [Read More]
     

Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project

13 April 2026 at 14:36

A person wearing a cap and dark clothing holds a camera with a large lens, aiming it while seated at a counter surrounded by coffee shop equipment and glassware. The image is in black and white.

Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.

[Read More]

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