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How Italian Fashion Startups Are Making It Work

29 May 2026 at 17:15
Milan’s most promising upstarts are emphasising custom orders, embracing cross-cultural dialogue and adopting a high-tech angle on ‘Made in Italy.’ Plus, Lanvin’s new CEO, Gucci’s F1 deal and Ferrari’s EV launch debacle.

© Institution

A look from Galib Gassanoff's Institution, which won one of Camera Moda Fashion Trust's 2026 designer grants on Thursday.

When Taste Is All Over TikTok

4 February 2026 at 21:46
Fashion’s ability to sell cultural capital comes under pressure when brand codes are common knowledge and style cues travel at the speed of social media, writes Robert Williams. Does luxury’s signalling power need stronger encryption?

© BoF Team

For fashion brands that trade on social and cultural capital, the breakneck pace at which products are broadcast to the world via TikTok’s “For You” page is both a blessing and a curse.

Inside Zegna’s Next Chapter

26 November 2025 at 19:24
In a wide-ranging interview, Gildo Zegna opens up about succession, the future of ‘Made in Italy,’ his plans for Tom Ford and Thom Browne and how the Zegna brand can keep surfing a choppy luxury market.

© Zegna

Gildo Zegna opens up about succession, the future of ‘Made in Italy,’ his plans for Tom Ford and Thom Browne and how the Zegna brand can keep surfing a choppy luxury market.
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