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Icelandair Found its β€˜Really Bad Photographer’ and Gave Her $50,000

8 June 2026 at 19:24

A person with curly hair covers their face with both hands while sitting on a couch. On either side are inset images: a bright sun over a snowy landscape on the left and a blurry night view of the Statue of Liberty on the right.

Back in March, Icelandair launched an extremely unusual photo contest. Instead of seeking the most talented, best photographer, Icelandair wanted a "really bad" one. The airline wanted to show that Iceland is so beautiful that even a bad photographer could get good photos.

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