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New Instagram Policies Target Reposted Content

30 April 2026 at 14:59

Instagram interface displaying a "For you" section with trending photos and short videos, including people dancing, selfies, clothing, winter scenes, and creative shots. Below is a "Popular with Friends" section with more images.

Instagram is widening its efforts to prioritize original creators with a new algorithm update that directly targets accounts built on reposted content, not just in Reels but now across photos and carousel posts as well.

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