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Variety
More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds Jennifer Maas
Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the […]
6 May 2026 at 18:13

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

6 May 2026 at 18:13

Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the […]