I'm Back's Kickstarter for the Roll APS-C has become incredibly popular. The idea of slipping a digital sensor into existing film cameras is proving to have legs, and as the crowdfunding campaign closes in on $1M raised, the company has proposed a new solution to one of the system's glaring issues.
The I'm Back Roll APS-C launched on Kickstarter earlier this month to significant attention and support. With over two weeks left in the campaign, the I'm Back Roll APS-C has shattered its $44,603 goal, garnering nearly $850,000 in pledged support at the time of writing. But what exactly are people actually backing: an ambitious project or a wild dream?
Sony's full-frame Alpha cameras rightly get a lot of attention, especially among enthusiast and professional photographers and hybrid creators. However, the company tells PetaPixel it remains very committed to APS-C, and that demand for APS-C products has steadily increased over the years.
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