Google and YouTube sell billions in advertising every month. But now theyโre partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the companyโs network of [โฆ]
Google and YouTube sell billions in advertising every month. But now theyโre partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the companyโs network of [โฆ]