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  • โœ‡Variety
  • YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S. Todd Spangler
    Google and YouTube sell billions in advertising every month. But now theyโ€™re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the companyโ€™s network of [โ€ฆ]
     

YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

22 April 2026 at 11:46
Google and YouTube sell billions in advertising every month. But now theyโ€™re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the companyโ€™s network of [โ€ฆ]

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