The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
H&M's upgraded store in South West London, a part of the brand's play to be seen as more elevated, climate friendly and affordable. Only time will tell if its sustainability positioning will connect with customers.
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
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