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Received — 27 April 2026 The Business of Fashion

Karol G: From Latin Music Icon to Fashion Star

4 October 2023 at 04:30
As the chart-topping Colombian reggaeton singer and BoF 500 cover star becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.

© Lea Colombo for BoF

As the chart-topping Colombian reggaeton singer and BoF 500 cover star Karol G becomes a global pop sensation, she is shaking up the fashion industry’s celebrity marketing playbook.
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