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Received today — 13 May 2026 ⏭ The Business of Fashion

The Business of Fashion
Exclusive: Birkenstock Launches Nail Polish Faran Krentcil
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
24 April 2026 at 12:00

Exclusive: Birkenstock Launches Nail Polish

24 April 2026 at 12:00

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.

With a nail polish launch, Birkenstock is taking another sandalled step into the beauty category.

Received — 27 April 2026 ⏭ The Business of Fashion

The Business of Fashion
Exclusive: Birkenstock Launches Nail Polish Faran Krentcil
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
24 April 2026 at 12:00

The Business of Fashion

Exclusive: Birkenstock Launches Nail Polish

By: Faran Krentcil

24 April 2026 at 12:00

On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.