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Received yesterday — 29 April 2026 The Business of Fashion
Received — 27 April 2026 The Business of Fashion

The New Rules for Negotiating With Multibrand Retailers

23 April 2026 at 04:29
Partnerships with multibrand players remain vital to fashion brands of all sizes, but the rules of engagement have changed as the sector has come under immense strain. BoF breaks down what brands need to know to reduce risk while building lasting relationships.

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Brands have a number of conditions they can try to impose on multibrand retailers like Saks to safeguard themselves against precarious situations and financial losses.
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