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Received today — 12 May 2026 The Business of Fashion

Trump Seeks Pause on Tariff Ruling During Appeal

12 May 2026 at 08:55
The Trump administration asked a US court on Monday to suspend its ruling against the president’s proposed 10% global tariff as it pursues an appeal.

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President Donald Trump’s administration on Monday asked a US court to pause its ruling against the ​administration’s ⁠10 percent global tariff while the federal government ⁠pursues an appeal.

Exclusive: Can Saks Get Back on Track? CEO Van Raemdonck Makes His Case

12 May 2026 at 04:30
As Saks Global emerges from bankruptcy in record time, the Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman owner has started to pay back critical vendors, rebuilt inventory and halved debt. But winning back the industry's trust is a different challenge altogether.

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Saks Global chief executive Geoffroy van Raemdonck outlines his plan for reinventing the retailer’s business model and winning back the industry’s trust. Photo: inside the Saks Fifth Avenue flagship in Manhattan.

Is There a Right Way to Sell Skincare to Kids?

12 May 2026 at 04:30
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.

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Gen Alpha beauty’s second wave sparks growing scrutiny over skincare safety, ethics and the marketing of beauty products to kids.

The New Playbook for Winning Gen Z Beauty Shoppers

16 April 2026 at 12:00
Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.

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Gen Z — from teens to twentysomethings — are flocking to in-store locations for their beauty purchases. But only after doing their due diligence online.
Received yesterday — 11 May 2026 The Business of Fashion

Case Study | The New Hype Playbook: From Drops to Stories

11 May 2026 at 04:30
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.

Case Study | The New Hype Playbook: From Drops to Stories
Received — 10 May 2026 The Business of Fashion
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